Healthcare website design should incorporate elements of the brand. These elements can increase brand awareness and enhance audience trust. Brand elements include color schemes that are consistent with the company's logo. They can also be used to add more personalization. Blue-on-white is a popular color scheme for healthcare websites. This scheme is very easy to use and will give the site a professional look and feel.

Mobile-responsive

Your healthcare website needs to be mobile-responsive to stay competitive. A majority of users search for health care information on their phones, so it's crucial that your website works on the device. In addition, your site must be optimized for SEO on mobile devices. If not, it will result in a lower ranking. As a result, you'll fall behind your competitors.

One of the main features of a mobile-responsive healthcare website is that it makes it easy for patients to book appointments and access their records. A mobile-friendly healthcare website design should include secure forms so that patients can input their information without difficulty. It should also have interactive buttons, such as those that let patients request prescription refills, obtain referrals, or request appointments. Patients will appreciate this convenience.

Conversion-focused

Today's consumers expect a website to be easy to use and visually appealing. It's their first impression of your health institution. It should reflect confidence and professionalism. Research by Forrester suggests that enhancing the user experience on your website can increase conversion rates by up to 400 percent. This type of design can also help you rank higher in search engines, especially after Google's user-experience update in 2022.

The main goal of healthcare website design is to improve conversions, and one of the best ways to achieve this is to use conversion-focused techniques. For example, if you're a dentist, you may want to include a gallery page of your patients' corrected teeth. Using real photos can improve your conversion rate by up to 35%.

Blue-on-white palette

The healthcare website design should have a professional feel and use images that promote action. A warm color palette can make the site feel inviting. For example, the Hunger Project uses dusty blue as its central color and adds touches of magenta and lime. This palette is soft and inviting, while still displaying a lot of blue. It also has touches of green and peach, which are ideal for healthcare websites.

Besides being an appropriate color for healthcare websites, blue also evokes feelings of safety, calmness, and confidence. It is a soothing color that is associated with reliability, confidence, and life support. As a result, blue in any shade will look appealing to visitors.

Human factors

A healthcare website can benefit from a human factors design perspective. This is a scientific discipline that focuses on how to improve a system's usability and effectiveness. The goal is to create a system that users can use efficiently and safely. Its solutions help to reduce errors and make work easier for patients, providers, and companies.

The human factors in healthcare website design process involves conducting user testing on a site's design. A user's feedback on a website can help the organization improve the website's usability. A user may be resistant to certain elements of the website. If he or she has a disability or is elderly, the website should have accessible information for them to learn about their condition.

HIPAA compliance

For healthcare website design to be compliant with HIPAA guidelines, it should include secure contact forms and encrypted data. Not only do these features protect your patients, but they also support your marketing efforts. Using a secure website form ensures that no one can access ePHI.

Moreover, HIPAA regulations require that third-party vendors sign a business associate agreement to respect your patients' privacy. You should also provide training to your staff to avoid unauthorized sharing of PHI.