There are a lot of variables that determine how much SEO should cost a business, including on-page SEO and project-based pricing. Ultimately, the cost you pay will depend on how successful your website is and the ROI of your marketing efforts. Here's a breakdown of the different types of SEO and how much they cost. And remember, there's no one size fits all. Before you start your search, get a quote and consider your options.

Price of SEO

Many small business owners think that investing $500 per month in SEO is enough to get them noticed on Google, but this is not the case. The fact is, there is an opposite reaction to every action. Therefore, if your business is leaning on SEO only slightly, you won't see any good results. Small businesses have difficulty setting aside funds to spend on marketing, and this may mean you need to invest more than you can afford each month.

Hourly rates

When it comes to SEO hourly rates, the sky is the limit. You can expect to pay as little as $50 for a basic consultation with a highly-experienced SEO expert to more than $250 for a more complex project. The SEO-famous Neil Patel charges upwards of $5,000 for an hourly consultation. But that price is not necessarily worth it for a business that doesn't belong to a Fortune 500 company.

Project-based pricing

For a business with in-house link-building specialists, project-based pricing for SEO can be the most efficient way to get the best results. These SEO services are usually more expensive, however, because they require ongoing maintenance and are subject to strict contracts. In addition, this type of pricing does not allow for any flexibility, which means your monthly cost may go up if the scope of work changes. In this article, we'll look at some of the pros and cons of project-based pricing for SEO.


SEO has the distinct advantage of bringing you measurable and concrete data. In other words, the ROI of your SEO campaign is not just about your ranking in search engines, or SERP click share. It also includes the untapped traffic that you may not have been able to reach otherwise. As a result, you can measure how well your SEO campaign is paying off and whether or not it is worth your time and money. Here are some of the ways you can calculate the ROI of your SEO campaign:

In-house SEO specialist costs

Hiring an In-house SEO specialist is one of the most effective ways to boost the website's visibility. The costs are comparable to hiring an agency. An agency can perform basic SEO tasks such as on-page optimization and copywriting. They also produce quality content and promote it on other websites. As such, an agency's services can be invaluable to a small business. But what are the costs? How do you decide between hiring an agency or hiring an in-house SEO specialist?

Pricing of SEO packages

Depending on the type of optimization your website needs, SEO packages can range from as little as $500 to thousands of dollars. Some services are designed to increase your organic search rankings, while others are more focused on building a review profile and producing tons of content. SEO agencies may offer one-off SEO packages that include simple tasks, like updating your business accounts, optimizing your website tags, and producing content. Monthly retainers, however, require a more consistent level of SEO work.